Adoption of big data technology for innovation in B2B marketing

LT Wright, R Robin, M Stone… - Journal of Business-to …, 2019 - Taylor & Francis
Purpose of the paper: The paper explores use of big data in innovation and market
leadership in B2B relationships. It provides a framework to analyze the impact of big data …
被引用次数：156 相关文章

[引用][C] Adoption of big data technology for innovation in B2B marketing

LT Wright, R Robin, M Stone… - Journal of Business-to …, 2019 - eprints.kingston.ac.uk
[PDF] researchgate.net

[PDF][PDF] Adoption of Big Data Technology for Innovation in B2B Marketing

LT Wright, R Robin, M Stone, E Aravopoulou - 2019 - researchgate.net
Purpose of the paper: The paper explores use of big data in innovation and market
leadership in B2B relationships. It provides a framework to analyze the impact of big data …

Adoption of Big Data Technology for Innovation in B2B Marketing

W Len Tiu, R Robin, M Stone… - Journal of Business-to …, 2019 - research.stmarys.ac.uk
Purpose of the paper The paper explores use of big data in innovation and market
leadership in B2B relationships. It provides a framework to analyze the impact of big data …

Adoption of Big Data Technology for Innovation in B2B Marketing

WL Tiu, R Robin, M Stone… - Journal of Business-to …, 2019 - sure.sunderland.ac.uk
Purpose of the paper The paper explores use of big data in innovation and market
leadership in B2B relationships. It provides a framework to analyze the impact of big data …

Adoption of Big Data Technology for Innovation in B2B Marketing

LT Wright, R ROBIN, M Stone… - Journal of Business …, 2019 - research.edgehill.ac.uk
Purpose of the paper: The paper explores use of big data in innovation and market
leadership in B2B relationships. It provides a framework to analyze the impact of big data …

[引用][C] Adoption of Big Data Technology for Innovation in B2B Marketing

LT Wright, MS ROBIN ROBIN - research.edgehill.ac.uk
Adoption of Big Data Technology for Innovation in B2B Marketing – Profiles — Edge Hill
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[引用][C] Adoption of big data technology for innovation in B2B marketing

LT Wright, R Robin, M Stone… - Journal of Business-to …, 2019 - eprints.kingston.ac.uk

Adoption of Big Data Technology for Innovation in B2B Marketing

W Len Tiu, R Robin, M Stone… - Journal of Business-to …, 2019 - research.stmarys.ac.uk
Purpose of the paper The paper explores use of big data in innovation and market
leadership in B2B relationships. It provides a framework to analyze the impact of big data …
[PDF] researchgate.net

[PDF][PDF] Adoption of Big Data Technology for Innovation in B2B Marketing

LT Wright, R Robin, M Stone, E Aravopoulou - 2019 - researchgate.net
Purpose of the paper: The paper explores use of big data in innovation and market
leadership in B2B relationships. It provides a framework to analyze the impact of big data …