Social media engagement as an evaluation barometer: Insights from communication executives

H Jiang, Y Luo, O Kulemeka - Public relations review, 2016 - Elsevier
The purpose of this study was to examine how communication executives and managers
evaluate social media engagement and how they cultivate as well as measure social media …
被引用次数：133 相关文章

Social media engagement as an evaluation barometer: Insights from communication executives

H Jiang, Y Luo, O Kulemeka - Public Relations Review, 2016 - infona.pl
The purpose of this study was to examine how communication executives and managers
evaluate social media engagement and how they cultivate as well as measure social media …

Social media engagement as an evaluation barometer: Insights from communication executives

H Jiang, Y Luo, O Kulemeka - Public Relations Review, 2016 - dialnet.unirioja.es
The purpose of this study was to examine how communication executives and managers
evaluate social media engagement and how they cultivate as well as measure social media …

Social media engagement as an evaluation barometer: Insights from communication executives

H Jiang, Y Luo, O Kulemeka - Public Relations Review, 2016 - experts.syr.edu
The purpose of this study was to examine how communication executives and managers
evaluate social media engagement and how they cultivate as well as measure social media …