Impact of digital marketing on online purchase intention: Mediation effect of customer relationship management
DO Dastane - Journal of Asian Business Strategy, DOI, 2020 - papers.ssrn.com
This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …
[PDF][PDF] IMPACT OF DIGITAL MARKETING ON ONLINE PURCHASE INTENTION: MEDIATION EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT
O Dastane - Journal of Asian Business Strategy, 2020 - researchgate.net
Contribution/Originality: The study contributed to the existing literature by providing a
structural model to measure the impact of digital marketing on online purchase intention in …
structural model to measure the impact of digital marketing on online purchase intention in …
[PDF][PDF] IMPACT OF DIGITAL MARKETING ON ONLINE PURCHASE INTENTION: MEDIATION EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT
O Dastane - Journal of Asian Business Strategy, 2020 - academia.edu
Contribution/Originality: The study contributed to the existing literature by providing a
structural model to measure the impact of digital marketing on online purchase intention in …
structural model to measure the impact of digital marketing on online purchase intention in …
Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management
O Dastane - Journal of Asian Business Strategy, 2020 - ideas.repec.org
This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …
Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management
O Dastane - Journal of Asian Business Strategy, 2020 - search.proquest.com
This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …
Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management
O Dastane - Journal of Asian Business Strategy, 2020 - econpapers.repec.org
This study investigated the impact of digital marketing on the online purchase intention of e-
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …
commerce consumers in Malaysia. In addition, the mediating effect of customer relationship …
[PDF][PDF] IMPACT OF DIGITAL MARKETING ON ONLINE PURCHASE INTENTION: MEDIATION EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT
O Dastane - Journal of Asian Business Strategy, 2020 - academia.edu
Contribution/Originality: The study contributed to the existing literature by providing a
structural model to measure the impact of digital marketing on online purchase intention in …
structural model to measure the impact of digital marketing on online purchase intention in …