The influence of Vietnamese consumers' altruistic values on their purchase of energy efficient appliances

TN Nguyen, A Lobo, S Greenland - Asia Pacific Journal of Marketing …, 2017 - emerald.com
Purpose The purpose of this paper is to investigate how consumers' altruistic values
influence their personal norms, environmental attitudes, subjective norms and perceived …

The influence of Vietnamese consumers' altruistic values on their purchase of energy efficient appliances

A Lobo, S Greenland - Asia Pacific Journal of Marketing …, 2017 - researchers.cdu.edu.au
Purpose: The purpose of this paper is to investigate how consumers' altruistic values
influence their personal norms, environmental attitudes, subjective norms and perceived …

The influence of Vietnamese consumers' altruistic values on their purchase of energy efficient appliances

N Nguyen, A Lobo, S Greenland - … Pacific Journal of …, 2017 - researchrepository.rmit.edu.au
Abstract Altruistic values Emerging market Energy efficient appliances Pro-environmental
behaviour Purchase behaviour Vietnam Consumer behaviour Purpose: The purpose of this …