Customer engagement and purchase intention in live-streaming digital marketing platforms: 实时流媒体数字营销平台中的客户参与和购买意向

P Clement Addo, J Fang, AO Asare… - The Service Industries …, 2021 - Taylor & Francis
… The results of 1726 datasets from two e-commerce platforms … , its effects become insignificant
on their purchase intentions … as 5G, virtual reality, and augmented reality, The Chinese B2C …

Reuse intention of augmented reality apps: recreational consciousness as moderator: 增强现实应用的再使用意图: 娱乐意识(Recreational Consciousness) 作为调节 …

B Foroughi, H Hongsachart, S Asadi… - The Service …, 2024 - Taylor & Francis
… Perceived usefulness positively influences the intention to reuse augmented reality apps. …
mall consumer decision-making styles, satisfaction and purchase intention. The International …

Factors affecting customers' intention to voice shopping over smart speaker 從智慧音箱品質、 互補性與隱私風險探討影響智慧音箱使用者語音購物因素

CL Hsu, JCC Lin - The Service Industries Journal, 2023 - Taylor & Francis
shopping intention as the user’s willingness to purchase products and/or services (eg music
streaming, IoT services or e-commerce) … Examination of the adoption of augmented reality: A …

消費者觀看直播節目之行為結果研究: 心理模擬理論

梁鈺蓁 - 2021 - search.proquest.com
… the aforementioned effect affects consumers donate intention … involvement is s critical
factor relevant to purchase intention. … conference on management of e-commerce and egovernment…

零售業的數位轉型: 消費趨勢及數位科技對銷售管道, 成本結構及收益流之影響

F Drews - 2018 - search.proquest.com
… with the brand perception and purchase intentions of customers as it … 230) Augmented
reality should facilitate the shopping … ‘How do you differentiate yourself from E-Commerce? By …

想像觀點對選擇困難的影響: 以解釋水平為中介變數

黃毓雯 - 2021 - search.proquest.com
purchase intention, encouraging them to form positive attitudes toward the product. Especially
in the age of a flourishing e-commerce … and even virtual reality, augmented reality, and so …

[图书][B] 市场营销

邹莉 - 2021 - books.google.com
… This part highlights the impact of different … US dollars, while it grew 28.0% in 2017 and
22.9% in 2018. At present, China is the world's biggest E-commerce market, led by E-commerce

全球科技產業併購決策之探索研究

林敏慈 - 2018 - tdr.lib.ntu.edu.tw
… city, this thesis intends to explore how firms’ intellectual properties influence the global M&A
… debts of startup companies in digital media, e-commerce, healthcare and wearable devices. …

品牌體驗行銷活動營運發展探討-以紅虹企業有限公司為例

P Ko - 2022 - search.proquest.com
… According to the analysis of physical channel activities and e-commerce consumption
behavior data, it is found that contextual experience activities can trigger consumer shopping