隨電商科技日益發展, 消費者擁有更多購物選擇, 同時選擇困難亦成為消費者經常面臨的情境.
當消費者產生選擇困難時, 將會降低其滿意度, 且可能引發延後選擇甚至退貨等行為 …

This research designed three experiments to investigate the mechanism of how imagery
perspective influences decision difficulty, which increases consumers' willingness to …

COVID-19 影響人們在生活環境中的健康, 同時也改變了人類的平常生活方式,
消費者更傾向非接觸式服務. 政府實施各種公共衛生措施, 使得更多人待在家裡 …

購物是人們生活中的一大部分, 不論食衣住行都必須都與購物脫離不了關係.
而隨著網路世代的興起, 人們的購物習慣從傳統實體店面購物或郵購等線下購物模式 …

Individuals often make their judgments on the basis of the ease or difficulty with which
information comes to mind (for reviews, see Greifeneder, Bless, and Pham 2010; Schwarz …

隨著虛擬通路的時代來臨, 電視及網路購物日趨興盛, 消費者的消費型態也大幅改變.
現今的消費者有機會以不同的支付機制去購買,[現在買, 稍後付款] 的觀念已經影響我們的生活 …

受到新冠肺炎(COVID-19) 影響, 重創全球觀光產業, 但國人仍然可以在臺灣安全的旅遊. 近年來,
飯店經營導入人工智慧的服務, 透過智慧化設備與旅客互動, 以節省勞動力成本, 提升工作效率 …

This study addresses gaps by developing and validating an underlying framework using the
paradigm of construal-level theory in zero-COVID policy. We examined the perceived risk of …

1.1 Background With shopping increasingly shifting online, examining consumer behaviour
in online settings and creating better online experiences has become a topic of interest in …

People all across the world, especially in Vietnam, have been motivated to make online
purchases since the COVID-19 pandemic, which started in early 2020. Despite the …