NK Upamannyu, C Gulati, A Chack… - International Journal of …, 2015 - academia.edu
The objective of the current study is to investigate the cause and effect relationship between the Customer Trust, Customer Loyalty, & repurchase intention where the role of Perceived …
PD Hoang - International Conference on Business and …, 2019 - scholar.kyobobook.co.kr
Vietnamese consumers have increasingly concerned about CSR however the linkage between perceived CSR and customer behavior has not been adequately explained in …
MI Haider - Capital University of Science and Technology, Is …, 2020 - cust.edu.pk
Nowadays corporate social responsibility (CSR) has become a critical factor influencing customers buying intention. The purpose of this dissertation is to examine the impact of …
I Ali, M Naushad, HJ Alasmri - Innovative Marketing, 2023 - researchgate.net
Corporate social responsibility (CSR) is the belief that businesses must consider ethical, social, and environmental issues when making decisions. Several studies have found that …
Sustaining desired consumer behaviors is challenging for marketers. Organizations adopt various marketing strategies to retain their consumers, yet the role of corporate social …
QV Thi, PL Van - Industrial Engineering and Management Systems, 2016 - koreascience.kr
Nowadays Corporate social responsibility (CSR) has become a critical factor influencing customers' buying intention. The study conducted aims to explore the relationship between …
E Park, KJ Kim, SJ Kwon - Journal of business research, 2017 - Elsevier
Factors promoting loyalty are of great interest to both academics and practitioners because consumer loyalty is a notable predictor of business success. This study identifies the …
Z Khan, D Ferguson, A Pérez - International Journal of Bank …, 2015 - emerald.com
Purpose–The purpose of this paper is twofold: to empirically analyse how customer corporate social responsibility (CSR) perceptions impact on the perceived service quality …
As consumers give more attention to corporate social responsibility (CSR), most global companies have recognized the importance of CSR in attracting consumer attention. Prior …