[PDF][PDF] Introduction to Green Marketing

P Yadav, A Singh - … Research Journal of Management Science & …, 2014 - academia.edu
In recent years, owing to the enormous amount of environmental pollution, more and more
companies are willing to accept the environmental responsibility. In turn, green marketing …

Green Marketing & its Changing Scenario

V Jain, G Naidu, S Payasi - Management Prudence, 2010 - search.proquest.com
Green Marketing seems close to Earthly elements or the Environment, which has suffered a
lot because of our fast pace of development. That's why, it is a golden goose these days for …

[PDF][PDF] Importance of Green Marketing in Sustainable Development: A Review

J Singla, P Ahlawat, B Ayer - Marketing 5.0: putting up blocks …, 2021 - researchgate.net
Environmental issues influence all human activities. Companies have begun to change its
actions in an order to attain society's" new" demands as it becomes more concerned about …

Gaining competitive through green marketing

S Kaur - South Asian Journal of Marketing & Management …, 2015 - indianjournals.com
The concept of green marketing has undergone tremendous changes as a business strategy
since its first appearance in the 1980's. Business firms have realized the importance of …

A Study on Green Marketing

A Vinayagamoorthy, N Sakila - Journal of Commerce and …, 2013 - indianjournals.com
In today's business world environmental issues play an important role in marketing. All most
all the governments around the world have concerned about green marketing activities that …

[PDF][PDF] A study on current status of green marketing in North India

B Singh, S Kumar - Pacific Business Review International, 2015 - pbr.co.in
Now-a-days a common word is popular as eco-friendly and everyone seems to love the
nature. Our mother earth is suffering from many environmental issues and globally the …

Green marketing-demonstrating a strong commitment to the environment

BN Swar - TSM Business Review, 2013 - search.proquest.com
Environmental sustainability is not simply a matter of compliance or risk management.
Business is increasingly recognizing the many competitive advantages and business …

Green marketing: Issues and challenges

P Deshwal - … International Journal of Business Economics & …, 2012 - indianjournals.com
In today's business world environmental issues plays an important role in marketing. Green
marketing is a phenomenon which has developed particular importance in the modern …

[PDF][PDF] Green Marketing: Need of the 21st century

H Choudhary, PK Agarwal - International Conference on …, 2021 - researchgate.net
Green Marketing has become an important strategy in businesses since the international
rise of environmental awareness among countries. Due to the environmental issues, green …

[PDF][PDF] Green marketing: policies and practices for sustainable development

PB Singh, KK Pandey - Integral Review, 2012 - researchgate.net
Green revolution, going green, environmental protection, sustainable life style, sustainable
development, protecting our earth and many more has become a natural phenomenon in …