Live stream market is rapidly growing, with its traits that anyone can join or start a live
stream, a diverse live stream content and model have been developed. Most studies related …

Live streaming is a new form of video-based social media for live sharing. It has become a
mass phenomenon in China due to its astonishing popularity and business potential. Live …

中文摘要現今的科技日新月異, 迅速發展, 人們會使用社交媒體滿足自己的需求,
其中實時串流平台這種同步的社交媒體與現今的FaceBook, Twitter 不同 …

This study investigates the effect of viewer engagement on gifting items to a streamer in a
live video streaming. Data were collected from AfreecaTV, a leading live video streaming …

The pervasiveness of live-streaming, especially in the period of Covid-19, has brought
ample monetizing opportunities for content creators through viewers' donation. Given that …

直播的興起, 讓閱聽人能夠即時在網路上與他人進行互動, 使得越來越多直播平台迅速發展並
崛起, 像是[17 直播],[Twitch], 甚至是原本沒有直播功能的[Facebook],[Youtube] …

Live streaming has become extraordinarily popular worldwide. As a new form of social
media, live streaming enables two levels of real-time interactions (ie, between viewers and …

Live streaming commerce that enables viewers to watch real-time video, synchronously
communicate with the streamers, and make purchase without having to leave the platform …

Purpose Live streaming has become an extremely popular form of online service and allows
live audiences to give virtual gifts or money to their favorite streamers. This study aims to …

In this study, we divide various behaviors of live-streaming viewers into non-creating,
contributing and money-support three levels to exploring the influencing factors of live …