Reuse intention of augmented reality apps: recreational consciousness as moderator: 增强现实应用的再使用意图： 娱乐意识(Recreational Consciousness) 作为调节 …
B Foroughi, H Hongsachart, S Asadi… - The Service …, 2024 - Taylor & Francis
抽象的本研究调查了重用增强现实(AR) 应用程序意图的决定因素。 数据来自439 名IKEA Place
应用程序用户， 并使用'偏最小二乘法'(PLS) 和'模糊集定性比较分析'(fsQCA) 方法进行评估 …
应用程序用户， 并使用'偏最小二乘法'(PLS) 和'模糊集定性比较分析'(fsQCA) 方法进行评估 …
Understanding users' continuance intention toward smartphone augmented reality applications
In spite of high expectations for augmented reality (AR) technology, many smartphone AR
applications have failed and terminated their services in Korea because of low usage rates …
applications have failed and terminated their services in Korea because of low usage rates …
Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives
Purpose Understanding how to retain users of augmented reality (AR) shopping apps and to
motivate them to purchase is vital to the success of AR apps. This study assessed the chain …
motivate them to purchase is vital to the success of AR apps. This study assessed the chain …
Try-on experience with augmented reality comforts your decision: Focusing on the roles of immersion and psychological ownership
Purpose The purpose of this paper is to understand how augmented reality (AR) try-on
experiences facilitate consumers' shopping decision. Focusing on the immersion and …
experiences facilitate consumers' shopping decision. Focusing on the immersion and …
문화유산관광지에서모바일증강현실어플리케이션의만족과지속사용에영향을미치는요인에대한연구
정남호， 이현애， 김정만 - 관광레저연구, 2014 - dbpia.co.kr
The augmented reality (AR) technology is the most representative example of the smart
tourism. The AR technology can be combined with the cultural heritage sites. However …
tourism. The AR technology can be combined with the cultural heritage sites. However …
[HTML][HTML] ARvolution: Decoding consumer motivation and value dimensions in augmented reality
CD Schultz, H Kumar - Journal of Retailing and Consumer Services, 2024 - Elsevier
Recent technological advancements, notably in augmented reality (AR), have disrupted the
marketing landscape, arousing interest in immersive experiences for consumers. In …
marketing landscape, arousing interest in immersive experiences for consumers. In …
“Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications
Augmented reality (AR) is regarded as a visually transformative technology that enables
consumers to gain immersive and enjoyable information about experience products/services …
consumers to gain immersive and enjoyable information about experience products/services …
Restorative experiences and online tourists' willingness to pay a price premium in an augmented reality environment
TL Huang - Journal of Retailing and Consumer Services, 2021 - Elsevier
This study examined the effects of the restorative experience triggered by empowerment
features in augmented reality (AR) on online tourists' immersion and willingness to pay a …
features in augmented reality (AR) on online tourists' immersion and willingness to pay a …
WOW, the make-up AR app is impressive: a comparative study between China and South Korea
Purpose Consumers today actively participate in online purchasing experiences. As a result,
it is critical to comprehend the behavioral aspects of novel technology usage, such as …
it is critical to comprehend the behavioral aspects of novel technology usage, such as …
AR virtual try-on application of MAC Cosmetics and purchase intention mediated by AR experience among Gen Y beauty consumers
E Borromeo, AS Delos Santos, SMC Tomas - 2021 - animorepository.dlsu.edu.ph
Abstract/Summary Several studies on Augmented Reality technology reported the
characteristics of Augmented Reality applications have contributed to immersive AR …
characteristics of Augmented Reality applications have contributed to immersive AR …