Abstract Service Recovery has been one of the imperative issues for cultivating positive
brand image and customer loyalty in long-term for service firms. The three dimensions of …

随着市场竞争的加剧, 服务补救, 顾客满意和品牌忠诚都受到企业的广泛关注,
逐渐成为营销学研究中不可缺少的一部分. 由于服务失误在所难免, 补救作用更加重要 …

With the intensification of market competition, service recovery, customer satisfaction and
brand loyalty have been widely concerned by enterprises and become an indispensable …

The study aims to investigate the relationship between service failure recovery, customer
recovery satisfaction, and attitude loyalty for airline industry. The author propose an …

In the increasingly competitive international air passenger market, service errors are
inevitable in the process of providing services. The most important thing is that when the …