Building a service brand in an emerging market-A case study of Saigon Petroleum Service Corporation
DQ Le - 2019 - aaltodoc.aalto.fi
Branding is considered important for any company aiming to be successful. Thus, service
branding is essential in helping a service company to position its brand among many …
branding is essential in helping a service company to position its brand among many …
How customers cope with service failure? A study of brand reputation and customer satisfaction
In this paper we examine the different coping mechanisms used by customers when they
confront service failure. It was found that the coping mechanism used by customers changes …
confront service failure. It was found that the coping mechanism used by customers changes …
[引用][C] 服务质量, 顾客满意度与顾客忠诚度关系的实证研究——以广东汽车品牌专卖店为例
苏如华 - 2007 - 万方数据资源系统
中国汽车行业的“暴利” 时代已经过去. 在“井喷” 的繁华散尽之后, 价格战的硝烟仍在弥留,
国内消费者越来越理性, 汽车品牌专卖店必须冷静地重新探索企业持续发展的营销策略来适应新 …
国内消费者越来越理性, 汽车品牌专卖店必须冷静地重新探索企业持续发展的营销策略来适应新 …
Examining The Effects Of Service Quality And Brand Image On Customer Loyalty: A Study Through The Lens Of Customer Satisfaction
L Lindayani, RN Napia - Business Innovation and …, 2023 - ejournals.fkwu.uniga.ac.id
This study aims to investigate the impact of service quality and brand image on customer
loyalty mediated by customer satisfaction. The research incorporates both direct and indirect …
loyalty mediated by customer satisfaction. The research incorporates both direct and indirect …
[PDF][PDF] The Effect of Human Brand Characteristics of Customer Service Employees on Brand Attitude
SY Park, YH Kim - Management & Information Systems Review, 2017 - koreascience.kr
Abstract Service industry performance and competitive advantage depend on the attitudes
and behavior of customer service employees who produce and deliver services through …
and behavior of customer service employees who produce and deliver services through …