Online brand communities offer many benefits, such as brand loyalty and creating brand
relationship. Therefore, it is important that marketer understand why people are motivated to …

With the mature development of internet technology, corporate brand development
strategies have shifted from traditional offline forms to convenient and efficient online brand …

Drawing on the status of brand community research and the needs of enterprise practice,
this paper explored the relationship between the motivation and the behavior of consumer …

Aim/Purpose This study examines the kind of community value companies should provide
when strengthening the relationship between customers and brands through the …

近年來人們對環保及節能減碳的議題日漸重視, 電動機車的出現即為一例,
其為傳統機車產業帶來新的影響. 本研究以刺激-有機體-反應(stimulus-organism-response; …

In today's competitive markets, companies are increasingly using online brand communities
as marketing tools. In order to maintain loyal customers, companies are trying to co-create …

The brand-based online community recently plays an important roles for consumers to
facilitates searching and sharing information among them. Firms often find such a brand …

Global market developments have forced companies to turn to online brand communities; an
environment in which consumers are very enthusiastic and motivated to exchange, share …

With the rapid development of the Internet and mobile Internet and the emergence of social
media, the online brand community, which originated from the concept of community in …

Brands play an increasingly important role in consumers' purchasing decisions in today's
post-modern era. Researchers have noticed the formation of a new type of human …