Green Marketing" is a hot button among the marketers, and everyone is trying to adopt the
concept to their products. In our case study, we are trying to find out the market potential of" …

Green marketing has become an element of competitive advantage for many companies as
many consumers become more environmentally conscious. In some segments, green issue …

In recent years, owing to the enormous amount of environmental pollution, more and more
companies are willing to accept the environmental responsibility. In turn, green marketing …

Abstract „Green Marketing‟ is process where the manufacturers sell their products based on
the impact of that product on the environment. It includes the basic features of the products …

The concept of green marketing has been around at least since the first Earth Day in 1970.
But the idea did not catch on until the 1980s, when rising public interest in the environment …

Green clothing has emerged as the new products in the green market in China. With the
improvement of living standard, the demand transfer of consumer from practicability of …

The concept of green marketing has been around at least since the first Earth Day in 1970.
But the idea did not catch on until the 1980s, when rising public interest in the environment …

The environment is deteriorating because of the consumption pattern of consumers and the
fast growing nature of economies. This degradation of environment may be brought up to the …

In recent decade, with environmental threats recognized by both the government and
citizens, green marketing re-emerge as a main theme in the Western markets (Ottman …

Since early 1990s, a major concern on ecological impact of industrial house on environment
has been surfaced on marketplace. Not only the relation between human, organization and …