[PDF][PDF] A Study on Consumer's Perception of Green Marketing

P Pamnani, F Ahmed - 2021 - dspace.fsm.ac.in
The report aims to study the consumer's perception of green marketing as the customers
today are better informed regarding the environmental concerns than ever before and in …

Market Segmentation for Pro-environmental Cosmetic Products: Finnish Cosmetic Markets

NH Truong - 2016 - theseus.fi
The green trend has never been stronger in various industry. Several studies on green
marketing spreading among countries, companies, disciplines, and industries, have now …

A study on Consumer Behavior Towards Purchase of Eco-Friendly Products

PS Reddy, M Nagabhaskar - 2017 - gnanaganga.inflibnet.ac.in
Environment friendly products and green marketing has become a highly attractive subject.
Corporate are constantly trying to find the best way to reach the customers with their green …

Theoretical Framework Of Green Marketing: Marketing Mix Strategies And Challenges

L METALI - Revue d'Economie et de Management, 2020 - journals.univ-tlemcen.dz
Recently corporate social responsibility towards environmental protection has gained great
importance, and many companies are aware of environmental issues. Thus, marketers have …

[PDF][PDF] A Study of Green Marketing Opportunities in The Contemporary Era

N Rawat, D Singh, A Shukla - Sustainable Business Practices - researchgate.net
In the way business is done today, environmental issues are very important. In most
countries, the government cares about problems with the environment. Environmentally sust …

Green Marketing as Business Strategy: An Exploratory Study

K Chauhan - FIIB Business Review, 2012 - journals.sagepub.com
India's rapid and remarkable economic growth in last several years is also the reason for the
country's decision dilemma regarding sustainable development. While the economic growth …

Analyzing Consumer Markets for Green Products with the Environmental Sustainability in Thailand

M Chatthipmongkol… - วารสาร มนุษยศาสตร์ และ …, 2023 - so05.tci-thaijo.org
The study aims to analyze consumer markets for green products such as organic foods,
bikes or bicycles, recycling used items, and Thai Massage and Spa related to the …

GREEN MARKETING: AN INNOVATIVE METHOD

A Sharma - … ISSUES IN BUSINESS AND ECONOMICS: VOLUME …, 2022 - books.google.com
Green marketing is the promotion of environmentally friendly products and services. It's
becoming more popular as more people become concerned about environmental issues …

[PDF][PDF] Do ethical consumers really love green brand? A comparison of Chinese and Korean consumers

HS Lee - Journal of Distribution Science, 2016 - koreascience.kr
Purpose-As socially responsible consumption increases, green marketing emerges as a
new philosophy in marketing. A number of companies are now putting forth green marketing …

Green marketing: Good or bad?

R Bakhare - South Asian Journal of Marketing & Management …, 2012 - indianjournals.com
As today's consumers become more conscious of the natural environment, businesses are
beginning to modify their own thoughts and behavior in an attempt to address the concerns …