Abstract wa Green marketing has become an element of competitive advantage for many
companies as many consumers become more environmentally conscious. In some …

Maintaining ecological balance is a major issue confronting the corporate world today. The
damage done to the environment has already crossed the threshold and reached alarming …

Many strategies are being driven forward from the concept of consumer orientation in
agricultural products marketing, and green marketing is one of them. Green marketing …

The level of competition of the companies, including small businesses, changes with the
changing paradigm of consumers who are increasingly concerned to environmental …

As the ecological issues are getting worse, the consumers' concerns about the
environmental protection have led to the diversification in consumer buying approach …

Advertising is the process by which companies can introduce their products and services in
front of the consumer to gain their attention towards their products and services and to …

Background:-Environmental issues such as climate change, lack of resources,
desertification, land degradation as well as loss of biodiversity are serious threat to the …

The concept of green marketing has undergone tremendous changes as a business strategy
since its first appearance in the 1980's. Business firms have realized the importance of …

Market segmentation is one of the useful tools for marketers to define target markets. An
intercept sample survey of 704 shoppers in Hong Kong was conducted to segment the …