… With this kind of approach we can create an intercultural … and working together enriches their
lives on a societal and … on a high quality level, but still affordable. The premium products will …

… -commerce until the birth of social commerce. This study investigates how customer engagement
in live-streaming digital marketing affects purchase intentions. … The influence of identity-…

… to trigger consumers’ purchase intention. These examples … of impulsive buying in the LSE
context from the perspective of … positively influences consumers’ impulsive buying behavior. …

… influencing factor model of consumers’ purchase intention is … ’ purchase intention by
constructing the social presence and … 性(Visibility affordance),表达性(Metavoicing affordance),购物…

… In this endeavor, we employ a quantitative approach, based … this emerging stream of research,
especially in the IDT stream, … found to influence trust perceptions or continuance intentions …

… audiences’purchase intention in tourism e-commerce live streaming: … purchase intention
from the perspective of affection in … the influence mechanism of e-commerce live streaming on …

… buyers’ purchase intention in live stream shopping? The … to experience and greatly
influences the tourists’perception … on the ontological perspective of digital affordance, the paper …

… anchor as a key opinion leader on consumers’ purchase intention[J]. Commercial Research…
anchors􀆶 perspective. In order to explore the influencing factors of live commerce of clothing …

… The impact of live video streaming on online purchase intention[J]. The Service Industries …
In view of this, this paper explores the impact of Internet celebrity live streaming e-commerce …

… See now, act now: How to interact with customers to enhance social commerce … on the
influence mechanism of communication style similarity on purchase intention in live streaming …