China, with its over 1.3 billion population, is a rising star in terms of tourism, not only for its
potential of outbound tourism but also for its great potential of domestic tourism. Thus, the …

过去的二十年， 中国出境旅游市场经历了迅猛的发展。 研究此市场人群的旅游动机，
对了解其旅游决策过程和旅游行为是至关重要的。 本文通过对旅游动机文献的综述 …

The push-pull framework provides a useful approach for examining the tourist motivation.
This paper takes the world heritage—Huangshan Mountain as a sample. From the two …

Means-end theory provides a practical framework for examining the relationships between
the pull attributes of a destination (ie,“the means”) and the higher level motivational forces …

The purpose of the study was to determine the motivations driving domestic tourists' travel
decisions to Vietnam's Central Highlands. These motivations are categorized as originating …

This study examines Chinese outbound tourists' motivations of visiting Israel, as a highly
volatile destination. Employing means-end theory and its associated laddering technique …

This study analyzed push and pull motivation factors of domestic travelers who visited Jeju
for pleasure purpose, and attempted to identify the relationships among motivations, travel …

This study examines the travel motivation of Chinese outbound tourists at the levels of
attribute, consequence and values based on means-end chain (MEC) theory and its …

The purpose of this research was to examine empirically the causal relationships among
push and pull travel motivations, destination satisfaction and return intention of international …

The number of international tourists from China has increased remarkably in the past two
decades, and it is expected to continue growing with an increase of household income and …