What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers: 社交网站与社会 …

SY Park, YJ Kang - Global Branding and Country of Origin, 2016 - taylorfrancis.com
This study aims to examine consumers' narcissism, impression management, and e-WOM
behavior in social networking sites (SNS) and social commerce. Focus groups and in-depth …

What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers

SY Park, YJ Kang - Journal of Global Scholars of Marketing …, 2013 - Taylor & Francis
This study aims to examine consumers' narcissism, impression management, and e-WOM
behavior in social networking sites (SNS) and social commerce. Focus groups and in-depth …

[引用][C] 104 What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers: 社交 …

SY Park, YJ Kang - Global Branding and Country of Origin: Creativity and … - Routledge

[引用][C] 社交网站与社会化商务中发生了什么?: 自我陶醉, 印象管理与消费者网络口碑行为的定性研究

SY Park, YJ Kang - Journal of Global Scholars of Marketing …, 2013 - Taylor and Francis Ltd.

[引用][C] 社交网络中消费者自我呈现对网络口碑传播的影响机理研究

林敬梓 - 2018 - 山东师范大学

[引用][C] 自我构念对网络口碑传播意愿的影响研究

何雯娟 - 2019 - 华南理工大学

[引用][C] 线上自我表露对消费者体验影响的跨文化研究

卢晓青 - 2018 - 上海外国语大学

[引用][C] 网络面子意识对独特性需求的影响研究——以消费者独立自我构建作为中介

胡玉姣 - 中文科技期刊数据库(全文版) 经济管理, 2020

[引用][C] 网络负面口碑对消费者冲动性购买意愿的影响——负面情绪的中介作用

张洁梅, 孔维铮 - 管理评论, 2021

[引用][C] 时尚博主的自我呈现以及受众认知研究

杨菀娟 - 2018 - 西南政法大学