Studies on country-of-origin effect (COO) largely show that product and country image is
relevant in the field of perceptions and of quality evaluations of unfamiliar products. Roth …

Studies on country-of-origin effect (COO) largely show that product and country image is
relevant in the field of perceptions and of quality evaluations of unfamiliar products. Roth …

In developing countries, distant not only geographically but also culturally from developed
ones, Made in Italy can allow Italian companies to easier build customer relationship and …

The explosive growth of globalization over the past decades has become one of the
prominent issues in business today. As consumers normally come into contact with product …

Increasing globalization has characterized the world economy development since the end of
the Second World War. Despite this, until the 1980s many goods were sold in the same …

The judgement of products and brands on the world market is in close correlation with the
fact where do they come from. The marketing literature defines this as—country of origin …

The purpose of this paper is to examine the relationship between brand and country of origin
(COO) from the perspective of a company. In particular, this analysis seeks to investigate the …

A popular stream of research in international marketing focuses on how the “Made in” label
influences consumers' evaluations of foreign products as well as their buying intentions. This …

INTRODUCTION In the past decades, increasing global competition among firms operating
in different parts of the world and the related consumers' exposition to an enlarging range of …

This dissertation deal with the investigation of the country-of-origin effect which is generally
defined as the impact that generalizations and perceptions about a country have on a …