In this chapter, we propose a new method based on genetic algorithms (GAs) for fuzzy
artificial neural network (FANN) learning to improve its accuracy in measuring customer …

In this paper, an important principle of economical survival in the business area has been
studied. It has been considered by increasing the success rate in selling the products in …

Customer satisfaction is a measure of how a company meets or surpasses customers'
expectations. It is seen as a key element in business strategy; and therefore, enhancing the …

Investigating the Customer Satisfaction Measurement (CSM) plays an important role in
determining the range of customer needs and expectations resulting from delivered products …

Customer satisfaction is obtained by someone when they feel satisfied or dissatisfied based
on a comparison of product or service performance with their expectations. This factor is very …

As a part of the food industry, the dairy industry is one of the most important sectors of the
process industry, keeping in mind the number of employees in that sector, the share in the …

ABSTRACT A critical challenge for health services in developing countries is to find ways to
make them more client-oriented. Assessing patient perspectives gives users a voice, which …

Sensory experiences that include vision, hearing, touching, smelling and tasting are
important parameters that enable people to trade effectively in retail stores. In this study …

To be successful in today's competitive market, service providers should look at user's
satisfaction as a critical key. In order to gain a better understanding of customers' …

Measuring customer satisfaction is a key aspect of any manufacturing or service company.
On one hand, it is a performance indicator that allows the company to position itself in …