[PDF][PDF] 消费者尴尬研究回顾, 营销应用及未来展望
何琼， 柳武妹， 胡佳彤 - 外国经济与管理, 2018 - qks.sufe.edu.cn
消费者时常会体验到尴尬, 然而营销学者近几年才对这一情绪予以关注. 本文通过对现有文献的
梳理, 首先界定了消费者尴尬这一构念, 之后重点梳理了消费者尴尬产生的前因变量和相应的 …
梳理, 首先界定了消费者尴尬这一构念, 之后重点梳理了消费者尴尬产生的前因变量和相应的 …
Retail Intimidation
The importance of studying higher-order emotions, such as love and rage, has long been
recognized in the marketing literature (Batra et al. 2012; McColl-Kennedy et al. 2009). This …
recognized in the marketing literature (Batra et al. 2012; McColl-Kennedy et al. 2009). This …
Firms' Induced Consumer Embarrassment: A Systematic Literature Review.
V Sangwan - Indian Journal of Industrial Relations, 2023 - search.ebscohost.com
This article presents a comprehensive and critical review of firms' induced embarrassment in
consumers. The author identifies three major firm-based drivers of consumer …
consumers. The author identifies three major firm-based drivers of consumer …
The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions
Brands often use scarcity appeals to promote sales. However, there is limited research
investigating how consumers react when they are unable to obtain items that are advertised …
investigating how consumers react when they are unable to obtain items that are advertised …
Scarcity promotions: Customers' negative experiential journey
PK Harikrishnan, PP Dewani - The Marketing Review, 2019 - ingentaconnect.com
The scarcity promotions of Big Billion Day in India, Boxing Day sales in the UK and Black
Friday sales in the US, point to negative sentiments, frightening moments, violence, and …
Friday sales in the US, point to negative sentiments, frightening moments, violence, and …