摘要本研究建立了一个实证模型， 以检验内部品牌建设和品牌导向的领导力对员工的服务补救
绩效和离职意图的影响， 并特别强调心理契约作为中介因素。 研究采用定量的方法 …

Internal branding is considered as a top priority for hospitality organizations to gain a
competitive advantage. This study aims to investigate the effect of self-leadership on internal …

In high customer-contact services, employees are an imperative part of a company's service
quality. While the effect of employee commitment on brand-supportive behaviors has …

Purpose–The purpose of this paper is to understand the internal branding process from the
perspective of service providers in Thailand. It will reveal the key internal branding …

Purpose–The purpose of this paper is to understand the internal branding process from the
employees' perspective; it will empirically assess the relationship between internal branding …

The purpose of this study was to explore the implementation of internal branding in
international tourist hotels and to investigate the impact of internal branding and employee …

Purpose–This study seeks to focus on front‐line service employees and their views of
internal branding and the extent to which personal and job‐specific factors impact on the …

This study investigates whether and how management commitment to internal branding
would stimulate prosocial service behaviors. Through its conceptual model, this study posits …

The concept of internal branding is well accepted in the service industry. This study
examines how internal branding helps service organizations achieve desirable outcomes …

Through the organization management literature review, we know that the leadership style
moulds the employee behaviors (Li & Wang, 2009). Due to the characteristics of service …