«Fordi de fortjener det». Publikumsdeltakelse som strategisk utviklingsområde i mediebransjen
Norsk medietidsskrift, 2007•idunn.no
Since the mid-1990s, media institutions have been experimenting with new forms of
audience participation. Based on interviews with Norwegian media leaders, this article gives
some insight into how media executives think strategically about audience input, as well as
the seven most important reasons why they arrange for audience participation. What does
this imply for the role of the media in society?
audience participation. Based on interviews with Norwegian media leaders, this article gives
some insight into how media executives think strategically about audience input, as well as
the seven most important reasons why they arrange for audience participation. What does
this imply for the role of the media in society?
Abstract
Since the mid-1990s, media institutions have been experimenting with new forms of audience participation. Based on interviews with Norwegian media leaders, this article gives some insight into how media executives think strategically about audience input, as well as the seven most important reasons why they arrange for audience participation. What does this imply for the role of the media in society?
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