… of mediatization. In this chapter we discuss how the media is important not only for contestation
about the corporate … We argue that the mediatization of the corporate institution can be …

… The present article analyses the mediatization of corporate power with a special focus on …
between mediatization and power need to be analysed in their societal context. In corporate …

… the dynamics of mediatization and how it is shaped, reproduced and reshaped through
activities of individual corporations. The aim of the article is to show how mediatization evokes …

… The analysis of company mediatization therefore should be framed in a context of
generating corporate communication power. This paper proceeds from an understanding of …

… connection between mediatization and its cultural consequences and the emergence of
very large media organizations on national and global levels. These corporations’ production …

… interaction at the heart of the theory of mediatization. The spread of new media may … of
mediatization theory but also provide evidence for a more pronounced and complex mediatization …

… mediatization perspective. Referring especially to publicity -seeking political actors,
Marcinkowski and Steiner (in this volume, Chapter 5) point out that the process of mediatization is …

… 18). Judging from the visual representations accompanying these visionary statements,
mainly … Mediatization and social space: Reconstructing mediatization for the transmedia age. …

… In a next step, we rely on the theory of mediatization to further elaborate on how corporations
over time have become more concerned with gaining and maintaining their social license …

… , economic, and political spheres, mediatization could be rightly considered a development
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