Environmental awareness is growing worldwide. Building green supply-chain management has become a major challenge for corporations as they strive to contribute to sustainable societies. Meanwhile, supply chain management has recently become a new research topic in tourism studies. This study proposed integrating the balanced score card (BSC), a widely used strategic tool, with the analytic network process (ANP) model to develop tourism green supply chain management (TGSCM) indicators. The results indicated that current market dynamics and growth potential can be understood through the TGSCM. Selecting key factors using the BSC can help identify the balance point between a company’s revenues and its responsibility for environmental protection, thus enabling a unique tourism operations model by which companies can profit while protecting the environment.