… to find on a vendors website to increase their trust and hence the likelihood of a transaction
to … on fuzzy logic to evaluate trust in Ecommerce. We argue that fuzzy logic is suitable for trust …

… the effects of Fuzzy Based Certain Trust model in the field of E-Commerce Architecture. We
have run this model in our lab for several times and have got different types of trust values for …

… coupled, distributed E-commerce systems, … Fuzzy trust model in an Ecommerce platform.
We apply an exemplary business scenario to demonstrate the usage of our Fuzzy trust model…

… a more cost effective trust modeling method for e-Commerce transactions. The proposed
modeling mechanism comprises three functional blocks: Fuzzy Trust, Evaluation and Parameter …

… account the vagueness and ambiguity of EC trust and the customers’ intuitions and experience
… develop a fuzzy trust model using fuzzy reasoning to evaluate EC trust. This trust model is …

… in C2C E- commerce, this paper firstly built a hierarchical trust evaluation index … a trust
evaluation model for C2C E- commerce based on fuzzy sets theory.Finally this evaluation model …

… This paper presents a fuzzy approach to model trust conformity in E-Commerce, which
provides a significant attempt to understand e-transaction activities from conformity point of view. …

… of metrical trust values in attribute-based AAIs for e-commerce. This is done by using fuzzy
… well as of the impact of trust research on e-commerce. The usually limited information base …

… a trust model of choosing trusted source nodes base on the fuzzy relationship theory in fuzzy
… In the paper,We propose a trust model based on the fuzzy recommendation in MANETs …

… and ambiguity of E Commerce trust different trust models coupled with Fuzzy Logic (FL) …
we proposed a fuzzy based trust model where all the important facets that affect the trust are …