[PDF][PDF] A literature review on factors affecting service quality in restaurants
K Shah, M Brahmbhatt - … of Marketing and Economics (IRJME) ISSN …, 2017 - academia.edu
K Shah, M Brahmbhatt
International Research Journal of Marketing and Economics (IRJME) ISSN …, 2017•academia.eduThe major objective of any service is to meet need of the customers. Due to unique
characteristics of services, measurement of service quality becomes very subjective. But
researchers have explored the area and have developed various instruments to measure
the quality of the services. This paper attempts to study all research instruments, scale and
techniques. The major focus of this paper is on “Restaurant Services”. The paper tries to
summaries different dimensions and attributes pertaining service quality of Restaurants …
characteristics of services, measurement of service quality becomes very subjective. But
researchers have explored the area and have developed various instruments to measure
the quality of the services. This paper attempts to study all research instruments, scale and
techniques. The major focus of this paper is on “Restaurant Services”. The paper tries to
summaries different dimensions and attributes pertaining service quality of Restaurants …
Abstract
The major objective of any service is to meet need of the customers. Due to unique characteristics of services, measurement of service quality becomes very subjective. But researchers have explored the area and have developed various instruments to measure the quality of the services. This paper attempts to study all research instruments, scale and techniques. The major focus of this paper is on “Restaurant Services”. The paper tries to summaries different dimensions and attributes pertaining service quality of Restaurants. Published research papers on service quality were collected from online data base and journals from libraries.
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