Online impulsive buying has become increasingly prevalent in e-commerce and social
commerce research, yet there is a paucity of systematically examining this particular
phenomenon in the paradigm of information systems. To advance this line of research, this
study aims to gain insight into online impulsive buying through a meta-analysis of relevant
research. Derived from 54 articles, this meta-analysis categorized the critical factors that
influence online impulsive buying into the website, marketing, and affective stimuli. This …

With the prosperity of e-commerce and the increase in per capita disposable income of
consumers, online impulse buying has become an epidemic. Various researchers explored
what factors influenced consumers' online impulse buying behaviors and the strength of
each factor, but the conclusions were usually different. Therefore, this study constructed a
comprehensive framework by using a meta-analysis to derive a unified conclusion. The
meta-analysis was conducted according to 54 previous empirical studies about online …