A new centrality measure for influence maximization in social networks

S Kundu, CA Murthy, SK Pal - … , PReMI 2011, Moscow, Russia, June 27 …, 2011 - Springer
Pattern Recognition and Machine Intelligence: 4th International Conference …, 2011Springer
The paper addresses the problem of finding top k influential nodes in large scale directed
social networks. We propose a centrality measure for independent cascade model, which is
based on diffusion probability (or propagation probability) and degree centrality. We use (i)
centrality based heuristics with the proposed centrality measure to get k influential
individuals. We have also found the same using (ii) high degree heuristics and (iii) degree
discount heuristics. A Monte-Carlo simulation has been conducted with top k-nodes found …
Abstract
The paper addresses the problem of finding top k influential nodes in large scale directed social networks. We propose a centrality measure for independent cascade model, which is based on diffusion probability (or propagation probability) and degree centrality. We use (i) centrality based heuristics with the proposed centrality measure to get k influential individuals. We have also found the same using (ii) high degree heuristics and (iii) degree discount heuristics. A Monte-Carlo simulation has been conducted with top k-nodes found through different methods. The result of simulation indicates, k nodes obtained through (i) significantly outperform those obtain by (ii) and (iii). We further verify the differences statistically using T-Test and found the minimum significance level (p-value) when k > 5 is 0.022 compare with (ii) and 0.015 when comparing with (iii) for twitter data.
Springer
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