social networks. We propose a centrality measure for independent cascade model, which is
based on diffusion probability (or propagation probability) and degree centrality. We use (i)
centrality based heuristics with the proposed centrality measure to get k influential
individuals. We have also found the same using (ii) high degree heuristics and (iii) degree
discount heuristics. A Monte-Carlo simulation has been conducted with top k-nodes found …