Nowadays market basket analysis is one of the interested research areas of the data mining
that has received more attention by researchers. But, most of the related research focused
on the traditional and heuristic algorithms with limited factors that are not the only influential
factors of the basket market analysis. In this paper to efficient modeling and analysis of the
market basket data, the optimization model is proposed with considering allocation
parameter as one of the important and effectual factors of the selling rate. The genetic …