[PDF][PDF] A proportional study and analysis: evaluation the effectiveness of word of mouth Marketing in Opposition to traditional advertising concerning medical treatment …

MA Hossain, N Sultana, S Biswas - Manag Organ Stud, 2015 - researchgate.net
Manag Organ Stud, 2015researchgate.net
Abstract Information should be reached in an effective manner to customers. Consumers are
categorically cognizant about the source of the information. Present study is an effort to
reconnoiter the effectiveness of word of mouth or traditional advertising in medical service
facilities in Bangladesh. At the beginning initial development thoughts it moved forward to
review important thoughts which formalized the hypothesis. What it has been found that
people in Bangladesh still rely more than on word of mouth rather than traditional …
Abstract
Information should be reached in an effective manner to customers. Consumers are categorically cognizant about the source of the information. Present study is an effort to reconnoiter the effectiveness of word of mouth or traditional advertising in medical service facilities in Bangladesh. At the beginning initial development thoughts it moved forward to review important thoughts which formalized the hypothesis. What it has been found that people in Bangladesh still rely more than on word of mouth rather than traditional advertising though today’s advertising plays a great significant conception as well as desirability. Remedial service provider needs to construct appropriate as well as contemporary ways of word of mouth systems for their services as if people or patients can gain services without any kind of interval stresses. It is needed to consider another important phenomenon, cost effectiveness since Bangladesh is a emerging as well as developing country.
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