To provide robust infrastructure as a service (IaaS), clouds currently perform load balancing by migrating virtual machines (VMs) from heavily loaded physical machines (PMs) to lightly loaded PMs. The unique features of clouds pose formidable challenges to achieving effective and efficient load balancing. First, VMs in clouds use different resources (e.g., CPU, bandwidth, memory) to serve a variety of services (e.g., high performance computing, web services, file services), resulting in different over utilized resources in different PMs. Also, the over utilized resources in a PM may vary over time due to the time-varying heterogeneous service requests. Second, there is intensive network communication between VMs. However, previous load balancing methods statically assign equal or predefined weights to different resources, which lead to degraded performance in terms of speed and cost to achieve load balance. Also, they do not strive to minimize the VM communications between PMs. We propose a Resource Intensity Aware Load balancing method (RIAL). For each PM, RIAL dynamically assigns different weights to different resources according to their usage intensity in the PM, which significantly reduces the time and cost to achieve load balance and avoids future load imbalance. It also tries to keep frequently communicating VMs in the same PM to reduce bandwidth cost, and migrates VMs to PMs with minimum VM performance degradation. We also propose an extended version of RIAL with three additional algorithms. First, it optimally determines the weights for considering communication cost and performance degradation due to VM migrations. Second, it has a more strict migration triggering algorithm to avoid unnecessary migrations while still satisfying Service Level Objects (SLOs). Third, it conducts destination PM selection in a decentralized manner to improve scalability. Our extensive trace-driven simulation results and real-world experimental results show the superior performance of RIAL compared to other load balancing methods.