[图书][B] Accountability of communication management: A balanced scorecard for communication quality
M Vos, H Schoemaker - 2004 - books.google.com
M Vos, H Schoemaker
2004•books.google.com… In this book, we have developed a balanced scorecard for communication management.
This tool can be used to assess the quality of communication while at the same time the
results immediately offer ways for quality improvement. For this reason we call it a tool for
assessment and improvement. In practice, the tool will need to be adjusted to suit each
organisation. … We have, however, done the preliminary work needed to interpret the
balanced scorecard method for the communication function of a specific organisation. …
This tool can be used to assess the quality of communication while at the same time the
results immediately offer ways for quality improvement. For this reason we call it a tool for
assessment and improvement. In practice, the tool will need to be adjusted to suit each
organisation. … We have, however, done the preliminary work needed to interpret the
balanced scorecard method for the communication function of a specific organisation. …
This book discusses the implementation of a balanced scorecard for communication quality. it provides indicators for communication management of organizations that can freely be used.
books.google.com
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