[PDF][PDF] Acquisition and transfer of tacit knowledge of marketing in small and medium hotels

JLZ Sánchez, JC Arroyo… - Contaduría y …, 2018 - scholar.archive.org
… model of tacit knowledge transfer that this research proposes. This model represents the
relational links between constructions that represent Marketing Knowledge Absorption Capacity …

[HTML][HTML] Acquisition and transfer of tacit knowledge of marketing in small and medium hotels

JL Zapata Sánchez, J Cavazos Arroyo… - Contaduría y …, 2018 - scielo.org.mx
transfer of tacit marketing knowledge. Figure 1 shows the conceptual model of tacit knowledge
transfer … between constructions that represent Marketing Knowledge Absorption Capacity (…

Incidence of variables in the Transfer of Tacit Knowledge of Marketing in the hotel sector of Playa del Carmen, Mexico

JL Zapata, JC Arroyo - PASOS Revista de Turismo y Patrimonio …, 2017 - ojsull.webs.ull.es
… of both types of knowledge conforms the organizational knowledge (… transfer of tacit
knowledge in marketing as a process by which employees with knowledge in the discipline transfer

Adquisición y transferencia de conocimiento tácito de mercadotecnia en pequeños y medianos hoteles

JL Zapata Sánchez, J Cavazos Arroyo… - Contaduría y …, 2018 - scielo.org.mx
… and marketing groups within Taiwanese small-and medium-… tenía un tiempo de permanencia
en el hotel de hasta un año y el … Trust, collaborative culture and tacit knowledge sharing in …

Knowledge management in tourism: The importance of tacit knowledge and the problem of its elicitation and sharing

J Musulin, J Gamulin… - 2011 Proceedings of the …, 2011 - ieeexplore.ieee.org
… the tacit knowledgetacit knowledge because it is not directly learnt, rather created through
different situations. For example, in hotel organizations the majority of specific tacit knowledge

Improving performance through tacit knowledge externalisation and utilisation: Preliminary findings from Greek hotels

M Sigala, K Chalkiti - International Journal of Productivity and …, 2007 - emerald.com
… Respondents mainly represent university degree holders and managerial level staff
working for up‐market (4 star and 5 star) relatively large hotels (more than 150 rooms). …

Conceptualising trust as a mediator of pro-environmental tacit knowledge transfer in small and medium sized tourism enterprises

C McTiernan, J Musgrave… - Knowledge Management …, 2023 - taylorfrancis.com
… Drawing on recommendations of Maak (2007), we place SMTE managers central to the
advancement of a tacit knowledge transfer as studies note that SMTE managersL pro-…

Knowledge transfer and management in tourism organisations: An emerging research agenda

G Shaw, A Williams - Tourism management, 2009 - Elsevier
… In contrast, this study argues that those hotels which invest in … of knowledge transfer across
different market situations nor … can aid the transfer of tacit knowledge is based on the idea …

The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer

P Alford, R Jones - Tourism Management, 2020 - Elsevier
marketing (DM) knowledge acquisition in small and medium … their business premises (eg
hotel, restaurant or meeting rooms… illustrates the tacit knowledge that resides in small firms and …

Knowledge management strategies and their contribution to small and medium enterprises sales growth: A case of hospitality industry in Nakuru Town

WM Mulinge - 2013 - ir-library.egerton.ac.ke
Tacit Knowledge: It is knowledge acquired and stored in … Because Class A hotels were very
small hotels with less than (10) … Class B and C were small- medium and high hotels with an …