Industrial augmented reality (IAR) is one of the key pillars of the industrial digitalisation
concepts, which connects workers with the physical world through overlaying digital
information. Augmented reality (AR) market is increasing but still its adoption levels are low
in industry. While companies strive to learn and adopt AR, there are chances that they fail in
such endeavours due to lack of understanding key challenges and success factors in this
space. This study identifies critical success factors and challenges for IAR implementation …