… to present and discuss the most recent breakthroughs, trends and concerns as well as … of
ecommerce and digital marketing. Each paper submitted to the 2021 DMeC Conference has …

… to present and discuss the most recent breakthroughs, trends and concerns as well as … of
ecommerce and digital marketing. Each paper submitted to the 2021 DMeC Conference has …

… of 3.56% in Q3 2021. To boost the … another firm can replicate it with a delay (Chen 2006).
This article contributes to the impact of advancement of digital technology on e-commerce …

… The data for this research were collected between June and November 2021. … analytics,
and other advanced digital marketing tools to ensure customer satisfaction and loyalty. These …

… to reap the benefits of digital analytics ability across ecommerce tracking, which may trickle
… Clearly there has been progress in the research related to the subject matter over the past …

… In conjunction with the present issue, this study aims to analyze the mediating role of
CRM in digital marketing and online trust on the online purchase intention of e-commerce …

… , addressing major advances in knowledge and effective use of computers in a variety of
application areas. The volumes constituting the full set of the pre-conference proceedings are …

… , what limits advances in research and understanding of the concept. A … of digital
marketing and e-commerce in SMEs by providing insight into how digital marketing and e-commerce …

… Globally, in 2021, online sales amounted to about 4.9 trillion US dollars and forecasts for
the next 4 years will grow by 50% to reach approximately 7.4 trillion dollars in 2025 [2]. …

… focused on the revenue generation streams at the forefront of sales and marketing. The
pandemic opened windows to advance the impetus of DT. The bank considered alternative …