know users intimately and convey personally meaningful messages at the exact right
moment to revelatory effect. Through a thematic analysis of TikTok videos, this study
explicates this concept by identifying five distinct dimensions of its expression on TikTok—
(1) relational,(2) injunctive,(3) personal,(4) spiritual,(5) conspiratorial—and explaining their
relationship with the platform's affordances—(1) connectedness,(2) personalization, and (3) …