The present paper describes an agent-based model of indirect minority influence. It
examines whether indirect minority influence can lead to social change as a function of
cognitive rebalancing, a process whereby related attitudes are affected when one attitude is
changed. An attitude updating algorithm was modelled with minimal assumptions drawing
on social psychology theories of indirect minority influence. Results revealed that facing
direct majority influence, indirect minority influence along with cognitive rebalancing is a …

The present study investigates how local majority and minority influences, in combination
with an internal consistency process, affect cultural group formation and social change at a
global level. We constructed an attitude updating algorithm based primarily on
context/categorization–leniency contract theory. This theory postulates when, why, and how
people are influenced by an ingroup majority to change an attitude (direct majority
influence), by ingroup minorities to immediately change a related attitude (indirect minority …