… ‐sided measurements only are not theoretically sound, nor are they helpful for business
practice. … gains, ie a combined and integrated improvement in both party's practices following the …

… be individual or collective in nature, and as such, can be similar or … The concept of business
relationship value developed in this paper is useful as it integrates the knowledge of value …

… A supplier’s service quality becomes an integral part of the vendor selection criteria. We …
not often considered to be a necessary condition, joint working arrangements are useful …

… Furthermore, while the term value is frequently used to describe customer value, it is also
used in relation to other aspects of value in the organization. The objectives of this paper …

… and Dell’s mail order service is used by consumers as well as by businesses. The one-to-one …
We know too little about how relationship marketing should best be integrated into the …

… of its employment in the business relationship rather than the … to facilitate the services used
in the business relationship). This … tion technology used in the business relationship is not …

… , relationships, value creation, and networks employed here. A key idea is that business
relationships … the parties in a business relationship, at least in terms of the constructs used in this …

… “value” to them of their relationships with customers and suppliers. Value is a concept that is
commonly used … The supplier's operations are integrated from the farm, through storage and …

… study is established and a conceptual model is developed (… study offer useful guidance
to providers of business banking … economic outcomes, value’s integrated quality service …

… should provide business practitioners with concepts and tools which are useful for managing
such dynamics for relationships, … In summary, the integrated perspective on NC, based on a …