An investigation of technological uses by different generations as it relates to meetings and events: A pilot study

GG Fenich, S Scott-Halsell… - Journal of Convention & …, 2011 - Taylor & Francis
GG Fenich, S Scott-Halsell, K Hashimoto
Journal of Convention & Event Tourism, 2011Taylor & Francis
They were born between 1979 and 2000 and are called Millennials, GenyY, and Next Gen,
among other acronyms. They are the next generation of meetings and events attendees, and
said attendance is critical to the success of the meetings, incentives, conventions, and
exhibitions industry. This pilot study seeks to determine what their wants and needs are in
terms of technology at meetings and events along with assessing differences between
Millennials and earlier generations. Research methods, including a review of the literature …
They were born between 1979 and 2000 and are called Millennials, GenyY, and Next Gen, among other acronyms. They are the next generation of meetings and events attendees, and said attendance is critical to the success of the meetings, incentives, conventions, and exhibitions industry. This pilot study seeks to determine what their wants and needs are in terms of technology at meetings and events along with assessing differences between Millennials and earlier generations. Research methods, including a review of the literature, focus group, and case study, are utilized.
Taylor & Francis Online
以上显示的是最相近的搜索结果。 查看全部搜索结果