An online prepurchase intentions model: the role of intention to search: best overall paper award—The Sixth Triennial AMS/ACRA Retailing Conference, 2000☆
S Shim, MA Eastlick, SL Lotz, P Warrington - Journal of retailing, 2001 - Elsevier
In this study, an Online Prepurchase Intentions Model is proposed and empirically tested in
the context of search goods. The focus of this research is to determine whether intent to
search the Internet for product information is a key element for marketing researchers to
employ in predicting consumers' Internet purchasing intentions. Data were collected through
a mail survey to computer users who resided in 15 US metropolitan areas. Two-stage
structural equation modeling was employed to test hypotheses. The results show that …
the context of search goods. The focus of this research is to determine whether intent to
search the Internet for product information is a key element for marketing researchers to
employ in predicting consumers' Internet purchasing intentions. Data were collected through
a mail survey to computer users who resided in 15 US metropolitan areas. Two-stage
structural equation modeling was employed to test hypotheses. The results show that …
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