Applying TAM to study online shopping adoption among youth in the Republic of Macedonia

M Mijoska - 2017 - repository.ukim.mk
The purpose of the paper is to analyze factors that determine online shopping adoption
among young people in the Republic of Macedonia. Online shopping is gaining popularity
especially among youth in the Republic of Macedonia. It has been recognized in general
that youth are strongly representative sample of today's online population. This especially
counts to online shoppers in our country. The proposed research framework is TAM based,
extended with relevant constructs that are essential for online shopping–trust, website …

[引用][C] Applying TAM to study online shopping adoption among youth in the Republic of Macedonia

K Kalina, M Marina - Venice: Management International Conference, 2017
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