Applying Time-Driven Activity-Based Costing (TDABC) for customer Profitability ranking
S Jahanyan, M Mahmoudsalehi… - Modern Research in …, 2018 - journal.saim.ir
The quantification of customer profitability and the retaining the profitable customers are the
core of the customer relationship management activities and a critical part of growing a
successful business. This research aims to provide a framework for measuring and
evaluating customer profitability, categorizing them based on their value to the business and
ranking them according to priorities of customer retention in the business. We implement a
customer profitability analysis using time driven activity-based costing and the k-Means …
core of the customer relationship management activities and a critical part of growing a
successful business. This research aims to provide a framework for measuring and
evaluating customer profitability, categorizing them based on their value to the business and
ranking them according to priorities of customer retention in the business. We implement a
customer profitability analysis using time driven activity-based costing and the k-Means …