Artificial intelligence: A strategy to harness its power through organizational learning
MH Jarrahi, S Kenyon, A Brown, C Donahue… - Journal of Business …, 2023 - emerald.com
MH Jarrahi, S Kenyon, A Brown, C Donahue, C Wicher
Journal of Business Strategy, 2023•emerald.comPurpose The purpose of this paper is to present a framework that captures the strategic
value of artificial intelligence (AI) systems. Although AI has become a crucial component of
digital transformation efforts tied to organizational strategy, many firms struggle to derive
strategic value from emerging AI systems. Design/methodology/approach The analytical
framework in this paper is based on a learning-centered approach. Specifically, by building
on the knowledge-based perspective, this paper elaborates on how AI can contribute to …
value of artificial intelligence (AI) systems. Although AI has become a crucial component of
digital transformation efforts tied to organizational strategy, many firms struggle to derive
strategic value from emerging AI systems. Design/methodology/approach The analytical
framework in this paper is based on a learning-centered approach. Specifically, by building
on the knowledge-based perspective, this paper elaborates on how AI can contribute to …
Purpose
The purpose of this paper is to present a framework that captures the strategic value of artificial intelligence (AI) systems. Although AI has become a crucial component of digital transformation efforts tied to organizational strategy, many firms struggle to derive strategic value from emerging AI systems.
Design/methodology/approach
The analytical framework in this paper is based on a learning-centered approach. Specifically, by building on the knowledge-based perspective, this paper elaborates on how AI can contribute to organizational learning to create a competitive advantage in knowledge-intensive contexts.
Findings
This paper argues that the power of AI as a strategic resource lies in its self-learning capacities. Such learning capacities are only realized in partnership with humans through mutual learning. This paper formulates the concept of artificial capital and the ways artificial and human capital can together drive routinization and strategic learning processes that connect internal and external environments of the organization.
Originality/value
This is a timely contribution as many organizations are considering adopting AI technologies for strategic purposes. This paper translates the proposed framework into several practical implications for managing and developing AI to meet strategic business goals.
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