This paper evaluates the impact of proximity on land and property values in the urban area of Gujrat City, in Pakistan. Property and land values are a dynamic phenomenon spatially and economically. Generally, land is an element of property and property values are considered bearing multiple characteristics for the price evaluation and assessment, and there is no perfect method to estimate these values. The property attributes and neighborhood services have positive impact on land and property values due to their association with amenities for a settlement area. The greater the neighborhood amenities more the utilities, therefore higher the property values. However, amongst all these defined methods, the Hedonic Price Model is considered the best model that includes the locational, structural, neighborhood and community attributes, that are considered in this case study. The impact of these services is evaluated by