Autopoiesis and the home‐confined consumer: The role of personal communities
H Downey, M Catterall - International journal of sociology and social …, 2007 - emerald.com
H Downey, M Catterall
International journal of sociology and social policy, 2007•emerald.comPurpose–The purpose of this paper is to explore the consumption of a personal community
and its role in the everyday life of the home‐confined consumer. Design/methodology/
approach–Using a Radical Constructivist approach, three cases of home confinement were
explored in depth over a period of two years. Ongoing “conversations” captured the
consumption experiences with personal communities. Findings–In relation to the home‐
confined context, the ability to attain individuality, empowerment and creativity are all …
and its role in the everyday life of the home‐confined consumer. Design/methodology/
approach–Using a Radical Constructivist approach, three cases of home confinement were
explored in depth over a period of two years. Ongoing “conversations” captured the
consumption experiences with personal communities. Findings–In relation to the home‐
confined context, the ability to attain individuality, empowerment and creativity are all …
Purpose
–
The purpose of this paper is to explore the consumption of a personal community and its role in the everyday life of the home‐confined consumer.
Design/methodology/approach
–
Using a Radical Constructivist approach, three cases of home confinement were explored in depth over a period of two years. Ongoing “conversations” captured the consumption experiences with personal communities.
Findings
–
In relation to the home‐confined context, the ability to attain individuality, empowerment and creativity are all heightened as a result of personal community construction. An underlying concern for home‐confined consumers is their removal from independent living to institutionalized living, and, as a result the need to construct, manage and maintain a personal community is of major concern.
Research limitations/implications
–
Although the study addresses a home‐confined context, it is nevertheless reflective of concerns that are significant to all consumers, namely the attainment of individuality and independence irrespective of marginalization or not.
Practical implications
–
The importance of a personal community in terms of both self‐empowerment and self‐identity with respect to marginalized groups and vulnerable individuals should not be underestimated. The supporting role of a personal community provides, in times of uncertainty, a framework to maintain self‐identity and independence.
Originality/value
–
This paper provides a better understanding of the role of a personal community in the consumption experiences of those consumers marginalized and vulnerable as a consequence of context. Home‐confined consumers are “invisible” in the marketplace and the personal community is a means of redressing this imbalance by empowering such individuals.
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