In this paper, a novel meta-heuristic algorithm for vehicle cruise control (VCC) system, battle royale optimization algorithm based BRO/PID controller is proposed. This algorithm, known as the battle royale and inspired by the digital game, is represented by each individual soldier/player. This algorithm is based on the struggle for survival of each soldier/player to move toward the safest (best) place. In order to tune the parameter values of the PID controller through the battle royale optimization algorithm, the Zwee Lee Gaing's (ZLG) objective function, which is one of the performance criteria frequently used in the literature, is used. In order to demonstrate the efficiency and superiority of the proposed battle royale optimization algorithm based PID controller, convergence profile, transient and frequency responses analysis were performed via the MATLAB program. When the results obtained are examined, it is observed that the BRO-based PID controller gives better results than the other approaches PID controllers proposed in the literature.