Parental advocacy is recognized as a powerful driver for inclusive education reform. In Australia, the need for a parental voice remains strong, despite positive changes to inclusive legislation and policies. In Queensland (one of the Australian states), a new avenue for parental voice has recently been established – the Queensland Collective for Inclusive Education (QCIE). QCIE is “a group of families who promote inclusive lives for [their] children with disability and work together to make inclusive schools a reality for all” (QCIE, 2021). Through collective narrative, members of QCIE tell the story of how the group came into being and consider their experiences of activism, including reflections on the power of collective versus individual advocacy, what drives parents to become activists, and the cost and benefits to parents of working for inclusive education reform. The use of narrative foregrounds the importance of storytelling in parental efforts for change and provides deep insights into the impact on and of parents in the inclusive education movement. QCIE’s story paints a picture of a committed, strategic and collaborative group of individuals but also highlights the considerable effort and stress associated with parent advocacy. It reinforces the critical role of the parent movement if inclusive education is to continue to progress and also the pressing need for allies so that advocacy for inclusive education is sustainable and does not rely so heavily on the work of parents.