… of brand, brand loyalty and loyalty programs. It uses secondary data from the existing literature
to … a strong brand and creating and developing brand loyalty. It also describes the use of …

… with brand loyalty. We presented a literature study using systematic literature review of …
The results didn’t find brand loyalty as a moderating variable. There are soma variables that …

… Brand loyalty theories suggested that loyalty to brands is the … Customer loyalty as defined
by Oliver is a deeply held … difference between Brand Loyalty and Customer Loyalty and …

… brand loyalty (HBL) based on a systematic literature review conducted according to the
preferred reporting items for systematic reviews … the term ‘hotel brand loyalty’. Additionally, the …

… This literature review examines the impact of brand image on customer satisfaction and
brand loyalty in the context of foreign tourism. Following a review of relevant literature, 13302 …

… literature review has not been conducted on brand loyalty, especially in recent years. This
study provides a wide-reaching review of brand loyalty … fill this void in the literature, (2) indicate …

Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of the …

… brand loyalty, as a constituent of brand equity, has been intensively researched as a key
issue in the marketing literature … of perceived CSR on customer loyalty. Considering this larger …

… a structured review of the major categories of brand-loyalty measures… brand-loyalty measures
in applied marketing settings. The review starts with a detailed discussion of the brand-loyal…

… Abstract: Luaran yang ingin dicapai pada kajian ini menghasilkan Literature Review dari
faktor-faktor penting yang menimbulkan Brand Equity. Telah banyak kajian penelitian …